Industry Endorsement

WHat do our Members think?

“We have been delighted to see the commitment from brands , retailers and the media in supporting National Fragrance Week grow each year with events to celebrate the art of perfumery and to engage with customers nationwide. In 2019 you can expect to see even more with fun and informative ways of choosing your fragrance and advice on why you should have your very own fragrance wardrobe, we look forward celebrating with you!"
- Linda Key Jackson - CEO of The Fragrance Foundation 

“We have been proud supporters of National Fragrance Day in the UK since its inception, as an opportunity for the fragrance industry to come together and promote our industry, so we were keen to support a whole week in 2018. We use this as an opportunity to remind our colleagues and customers about the magic of perfume, the special memories perfume can evoke and to showcase our award winning expertise in store and online, helping customers find their perfect scent and understand more about fragrance.”

Gill Smith, Managing Director, The Perfume Shop 


“We were delighted to work in partnership with The Fragrance Foundation on National Fragrance Week 2018. As one of the leading Perfumes and Cosmetics brands in the world, the House of Christian Dior is synonymous with French excellence and refined elegance, together with playfulness, and we are thrilled to support National Fragrance Week to promote the importance of the art of perfumery and raise the profile of the fragrance industry.”

Margaret Attwooll, General Manager of Parfums Christian Dior 


“National Fragrance Week plays a big part in The Fragrance Shop annual event calendar. We have watched this grow over the past three years to really inspire consumers to celebrate the joy of scent. We understand how fragrance can impact on a person’s mood – how they’re feeling, their wellbeing – as well as evoke nostalgia  in the wearer. We support National Fragrance Week as it provides a fantastic opportunity for us to celebrate these feelings with our fantastic customers.”

Sanjay Vadera, CEO, The Fragrance Shop


“National Fragrance Week allows us to shout about scent. It gives us an opportunity to re-engage our existing customers, and engage with new ones. Through in-store consultations, dedicated window displays, and social media incentives, we encourage our clients to celebrate the scents they love, and share the memories they evoke. National Fragrance Week gives our sales teams a chance to tell the stories behind my creations, to showcase the ingredients we use, and ultimately recognise the significant contribution scent helps make to our countries financial wellbeing”.  

Roja Dove, British Perfumer


“This March, we were hugely excited to be celebrating National Fragrance Day at Harrods once again alongside the Fragrance Foundation. At Harrods, we pride ourselves on offering our customers the newest, most exclusive fragrance launches, alongside a plethora of in-store experiences and activities from our much-loved fragrance brands across beauty and home, and working with the Fragrance Foundation allows us to do just that in a more elevated way.”

Annalise Fard, Director of Home & Beauty

“National Fragrance week is an event in which the Aspects Team get really involved.  Each year we hold an event at our offices at Balneath Manor to which an external expert visits to provide an insight into fragrance from their perspective.  This year we welcomed a Parisian perfumer (we kept the name under wraps to maintain the element of surprise!) and inevitably, the address was followed by suitable refreshments to round off the day! In stores, we develop national events and encourage rivalry between consultants on how to optimise their use of the service tools which are designed to be educational, informative and fun. National Fragrance Week has become an important date in the calendar for the industry, a focus for us all to draw attention to the need to inform, recruit and retain everyone we touch and we are proud to support it.”

Jill Hill, Managing Director, Aspects Beauty


“National Fragrance Week is an important date in our trading calendar and we will be encouraging all our stores to get behind it.  This year, as we launch Carolina Herrera Good Girl, Mon Guerlain Florale & Alien Flora Futura as well support customer favourites such as Tiffany and Lancôme La vie est belle, we will put fragrance on the agenda of our social channels with #Let’sTalkBeauty content to promote scent stories.   Our flagship spritz bars in Oxford Street, Cardiff ad Glasgow will host events to demonstrate the strong offer that Debenhams has.”

Jane Exon, Director of Marketing Operations, Debenhams

"Fantastic to see such engagement!"
Lee Kynaston, Journalist
"Wow, this looks incredible, such a  breadth of content across so many channels, well done."
Angel Rawstone – Timeinc
"It is really fantastic to see all of the excitement being generated around our fabulous industry, so thanks and well done to everyone at The Fragrance Foundation for leading this amazing effort! Bring on Monday!"
Helen Sincola – Elizabeth Arden