Story Angles

STORY ANGLES

This initiative is designed to raise the repuation of the industry with consumers, promote the craft and skill within the industry and encourage them to purchase more fragrance. We are highlighting this date to consumers and assisting brands to make the most of this important event within the Fragrance Industry. Your involvement is integral to ensure the success of this initiative. We would welcome your support both in-store & online

From a media perspective, the industry would appreciate any assistance you can give with articles, in print or online, in the run up to this exciting week, talking about fragrance or any of the wonderful in- store activity that will be taking place

FIND YOUR FRAGRANCE FINGERPRINT

Which types of smells do you gravitate towards and what does that say about you

FRAGRANCE PLAYLIST

What is the smell of your life – your personal ‘fragrance-track’ Use influential figureheads to talk about their Scent Playlist Links to #ScentMemories

HOME FRAGRANCE & WELLBEING

The importance of home fragrance & selection criteria Wellbeing & the sense of smell – how fragrance can help you

THE BUSINESS OF FRAGRANCE

Inspiring business leaders to talk about the industry and its contribution to the economy Penetration of fragrance – the role it plays in our lives
Scent as a reflection of our times – eras reflected in fragrance
The growth of personalisation – creating your own scent universe that reflects social trends

THE ART OF PERFUMERY

The people at its heart – highly trained and highly skilled. We should be talking about our perfumers. The complexity of the craft – the alchemy, the ingredients, the art and the science
How and where it is made
How to get involved and be a part of the industry

How to learn about fragrance – get in touch to find out about the courses we offer Interviews with Perfumers - share their #ScentMemories

GENERAL IDEAS

Discover your perfect scent for different occasions
The history of fragrance
Mother’s Day – scents to celebrate with this Fragrance Week Brand Events in store

Find your fragrance family