In-store Ideas

IN STORE IDEAS

SCENT MEMORIES

We have our site www.scentmemories.org, which is building an online community to share #ScentMemories. The site gives brands and retailers the opportunity to engage with customers and advise on how to make the most of fragrances, discover new products for different occasions and start creating their scent wardrobe, as well as discovering the power of the sense of smell
It is a wonderful stimulus for you to promote National Fragrance Week and engage customersin a new, emphasising the importance of the sense of smell. Smell is the most evocotive of all the senses and we are inviting everyone to join the conversation

THE FRAGRANCE DAY AMNESTY

Bring in your old and out of date fragrances and offer a free consultancy on what would suit you today (special offer initiative)

IDEAS FOR MEN

Link to lifestyle elements that are interesting to them, for example, whisky tasting
Give guidance & inspiration as a fun tool that makes them feel confident, for example, how to wear fragrace in the best way
Barbershop takeovers offering fragrance sampling
Potential links with your technology department

PERSONAL SHOPPING FOR FRAGRANCE

Curated approach based on bespoke needs Echo personal stylists

HOME FRAGRANCE

The importance of home fragrance & selection criteria Wellbeing & the sense of smell – how fragrance can help you cross sell - your fragrances and your home fragrances

THE ART OF PERFUMERY

The people at its heart – highly trained and highly skilled. We should be talking about our perfumers
The complexity of the craft – the alchemy , the ingredients, the art and the science How and where it is made

Meet the Perfumers - in-store events